M3M Jacob & Co Gurgaon Sector 111

Updated 4 October 2026.

In short: M3M Jacob & Co Gurgaon, in Sector 111, is the second branded tower M3M is preparing in the Billionaire's Block of its SCDA (Smart City Delhi Airport) township on the Dwarka Expressway. The launch brief now going round channel partners calls it Branded Residences II and describes 90 homes of 5,600 to 7,400 sq ft: 4 BHK and 5 BHK layouts with family lounges and duplex penthouses, one home per lift core, two private lifts per home and 12 ft ceilings. A priority EOI of Rs 51 lakh is being collected. Three things are not yet on the record: the brand's name in writing, a Haryana RERA registration and a price list. The brief says only "a high-end jewellery and timepieces brand"; Jacob & Co is the name the market has given it.

M3M Jacob & Co Gurgaon at a glance

Is there an M3M Jacob and Co project in Gurgaon? The Noida mix-up

Search for M3M Jacob and Co Gurgaon and the first page of results disagrees with itself. One page says a single tower of ground plus 30 floors with 4.5 and 5.5 BHK homes of 6,500 to 7,500 sq ft from Rs 25 crore. Another says two towers of 37 floors on five acres, 180 homes of 3 and 4 BHK between 3,200 and 5,500 sq ft, a 75,000 sq ft club, RERA approval and handover in December 2027. A third starts the same project at Rs 7.5 crore. They cannot all be the same building, and the second and third sets do not describe this one at all.

The only Jacob & Co project we found M3M announcing is in Sector 97, Noida. In October 2025 M3M said it would invest Rs 2,100 crore in Jacob & Co branded homes there, the brand's first in India, on a site of about six acres, with 3, 4 and 5 BHK homes priced between Rs 14 crore and Rs 25 crore, about Rs 35,000 per sq ft. Portals now list it from about Rs 6.9 crore, for 3 BHK homes of about 2,500 sq ft. Jacob Arabo, the brand's founder, came to the announcement. That project is registered with UP RERA and has its own page on this site: M3M Jacob and Co Noida. The multiple towers and the near-term handover dates on Gurgaon pages look borrowed from the Noida project, the 3,200 sq ft homes and the Rs 7.5 crore start match neither project, and none of it fits the Sector 111 brief.

For Sector 111 there is, as of today, a brief and an EOI, not an announcement. The brief never names the brand. Jacob & Co is the likely one, since it is the jewellery and watch house M3M has already signed, and that is why every portal calls the tower Jacob and Co Gurgaon. But a brand on a brochure is not a licence. Until M3M or the brand says so, or the RERA filing names it, treat the name as the market's label.

The homes: sizes, layouts and one apartment per core

The brief does not say whether its sizes are super or carpet. Gurgaon launches quote super area, loaded 25 to 35 per cent over carpet, so the third column shows what the carpet would be at that loading. Ask for the RERA carpet area of the exact home you want, because the price per sq ft only means something once you know which area it is divided by.

"One apartment per core" means each home has its own lift and stair core, so nobody else's front door opens onto your landing. With two private lifts per home and a private lift lobby, the arrival is yours alone. A little arithmetic shows what the building probably looks like: one broker page describes a single tower of ground plus 30 floors, and 90 homes on 30 floors is three homes a floor, each on its own core. That is the format the brief describes, and it is rare. Most luxury towers in Gurgaon put two to four homes on a core.

The 12 ft ceilings are a foot or two above the 10 to 11 ft most new Gurgaon towers offer, and the homes are to be handed over finished rather than bare. The brief lists no specification schedule: no flooring, kitchen, bath fittings, air-conditioning or home automation. Get that schedule in writing with the price list, since "fully finished" can mean very different things at Rs 20 crore. The brief also says the design consultants are Woods Bagot, the Australian practice; we found no public statement from M3M or Woods Bagot by 4 October 2026.

M3M Jacob and Co Gurgaon price, and the price per sq ft

M3M has not published a price for this tower, and there is no price list. The only figure in circulation is a broker quote of Rs 25 crore onwards, given for 6,500 to 7,500 sq ft homes, which is about Rs 38,500 per sq ft. The useful benchmark is next door: the ELIE SAAB tower in the same block launched at about Rs 37,000 per sq ft in January 2026. Here is what the three sizes cost at the rates on the record. These are our sums, not M3M's prices, and they leave out GST, location charges, parking and the club fee.

So the M3M Jacob and Co flat price for the smallest home is likely to start a little above Rs 20 crore, and the Rs 25 crore quote is roughly what the 6,500 sq ft home costs at today's rates. Two things could push it higher. The homes are larger than ELIE SAAB's 4,200 to 4,650 sq ft, and one-home-per-core towers usually carry a premium over two-per-core ones. Expect the Gurgaon list in the Rs 37,000 to Rs 42,000 band. At those rates the 90 homes add up to roughly Rs 2,000 to Rs 2,500 crore of sales, depending on the mix, which is our estimate.

Against the rest of Gurgaon, that rate is high for Sector 111 and low for the city's top end. Flats in Sector 111 average about Rs 16,100 per sq ft on one price tracker, so this tower would be about 2.3 times the sector. At the other end, registered deals at DLF Camellias on Golf Course Road run at Rs 87,600 to Rs 1,00,900 per sq ft. The case for the tower is a new branded home at well under half of Camellias' rate. The case against is that Camellias is finished and proven, while a resale buyer for a Rs 20 crore flat on the Dwarka Expressway has yet to be tested.

On the Rs 51 lakh EOI: it is about 2.5 per cent of a Rs 20.7 crore home and under 2 per cent of the largest. ELIE SAAB's EOI was Rs 21 lakh, about 1.3 per cent of a 4,450 sq ft home there at about Rs 16.5 crore. The bigger cheque reflects the bigger homes, not a different deal.

The Billionaire's Block and SCDA: what sits around the tower

SCDA is M3M's township on the Dwarka Expressway across Sectors 111 and 113, given as about 250 acres on broker pages. It already holds finished towers such as M3M Capital, and new ones such as M3M St Andrews in Sector 113. The Billionaire's Block is the part of it in Sector 111 that M3M has set aside for branded towers. The first was M3M ELIE SAAB in Sector 111, announced with Smartworld Developers in January 2026: about 300 four-bedroom homes of 4,200 to 4,650 sq ft at about Rs 37,000 per sq ft, registered with HRERA in October 2025 as GGM/992/724/2025/95 on about 2.75 acres. This tower is the second.

The brief lists what the block is meant to include:

• a block of 170 acres (the ELIE SAAB launch material calls 170 acres the SCDA master development the block sits in);
• a 5-acre marina, described as "Dubai like";
• a 5 lakh sq ft Billionaire's Club;
• a pitch-and-putt golf park;
• a grand landmark tower, a 7-star arrival lobby and a 7-star clubhouse for wellness, leisure, entertainment and hospitality.

A 5 lakh sq ft club has the floor area of a mid-sized mall. It can only be a shared building for every tower in the block, built on its own timetable. That matters, because the completion date on this tower's registration will bind M3M for the tower, not for a marina or club on other land. Ask which licence and registration covers each shared amenity, who will own and run it, what it will cost a month, and when it is due to open.

M3M Jacob & Co address and location

The address is the Billionaire's Block, SCDA, Sector 111, Dwarka Expressway, Gurugram. Sector 111 is the first Gurgaon sector after the Delhi border at Bijwasan, where the expressway leaves Dwarka. Across the border are Dwarka's sectors and Yashobhoomi, the convention centre in Dwarka Sector 25. Broker timings put IGI Airport about 10 minutes away and Dwarka Sector 21 metro station, on the Airport Express and Blue lines, about 5 minutes. Those are off-peak figures, so check them at the hour you would actually drive. Cyber City and Golf Course Road are a longer run across Gurgaon.

The location is the strongest thing about the tower for a buyer who flies often or works in west Delhi. The weakness is the address itself. Sector 111 is a new expressway sector, and its stock has so far been 3 and 4 BHK flats at a fraction of this price. A Rs 20 crore home here is a bet that the branded block will build its own market.

M3M Jacob and Co RERA number, and what the EOI means

There is no Haryana RERA registration for this tower in the public record as of 4 October 2026, and listing pages say it is awaited. Section 3 of the RERA Act says a promoter may not advertise, market, book, sell or invite anyone to buy until a project is registered. Regulators have treated an EOI taken before registration as exactly that kind of invitation. Haryana RERA has published directions on how projects may be advertised, and in 2026 HARERA Gurugram opened suo motu proceedings against a Gurgaon promoter for marketing an unregistered project. The other numbers that turn up in searches belong to other buildings: the Noida project's UP RERA registration and ELIE SAAB's HRERA GGM/992/724/2025/95.

None of that means the EOI is a scam; pre-registration EOIs are how almost every large Gurgaon launch now begins. It means the Rs 51 lakh buys a place in the queue and nothing more, so it should be refundable without argument. Under RERA, once the project is registered, the promoter may take no more than 10 per cent of the price before an agreement for sale is registered.

Before you pay the Rs 51 lakh EOI

• Pay M3M, not a person. A cheque or bank transfer to M3M India's own account, with a receipt that names this tower.
• Get the refund in writing. A full refund, within a stated number of days, if you do not take an allotment or do not accept the price list. No deduction.
• Ask what "priority" buys. First choice of floor and core, a locked rate, a discount, or only an earlier slot in the allotment.
• Ask for the brand in writing. The name of the brand and the licensing agreement, or an announcement by M3M or the brand.
• Ask for the carpet area, balcony and deck areas, and the floor plate showing the cores.
• Ask about the shared amenities: which registration covers the marina, the club and the golf park, and when each opens.
• Wait for the HRERA number before paying anything beyond the EOI, and read the registered completion date on the certificate.

M3M Jacob and Co completion date

None has been published, and without a registration there is no completion date M3M is bound to. As a guide, the ELIE SAAB tower next door was registered in October 2025, and listing pages give its registered completion as February 2032 or September 2033. A tower registered in 2027 would on the same pattern finish around 2033. Any Gurgaon page quoting 2027 or 2028 is describing another project, usually the Noida one.

The developer and the brand

M3M India is the Bansal family's Gurgaon developer. It has finished towers in the same township, M3M Capital among them, and on Golf Course Extension Road, at M3M Golf Estate. Its branded list has grown fast: Jacob & Co in Noida, ELIE SAAB with Smartworld Developers in Gurgaon and Noida, and more names on broker pages than M3M has confirmed. We checked one such claim, the M3M Franck Muller page, and found nothing behind it. That is one more reason to want this brand in writing.

Check one more name when the registration comes. In Noida, M3M's own project page says the promoter and developer of its Jacob & Co project is Mayfairsky Estates Pvt Ltd, that "M3M" in the name should not be read as M3M India being the promoter, and that Jacob & Co does not own, develop or sell the homes, which use its name under licence (see M3M Jacob & Co Noida). Expect the Sector 111 tower to have a promoter company of its own too. Its name on the HRERA certificate is the one your agreement for sale, and the delivery date, will be with.

Jacob & Co is a New York jeweller and watchmaker, founded in 1986 by Jacob Arabo, which began making watches in 2002. Its residences so far are Burj Binghatti Jacob & Co Residences in Business Bay, Dubai, a hypertower with penthouses named after its watches, and M3M Jacob & Co in Noida, its first in India. If it is confirmed, the Sector 111 tower would be its second in India. For the other branded addresses in the city, see our list of branded residences in Gurgaon and flats above Rs 10 crore in Gurgaon.

About the pictures on this page

The arrival lobby and pool deck pictures are renders from the launch material shared with the brief. They are artist's impressions, not photographs, and M3M has not said which tower they show, so treat them as a guide to the finish rather than a plan. One render that circulates with this project, a tower crowned by a large watch dial and credited to Studio Symbiosis, shows the Noida Jacob & Co building. We have left it off this page.

Pros

• One home per core and two private lifts per home: the most private format in Gurgaon's branded stock
• Large finished homes of 5,600 to 7,400 sq ft with 12 ft ceilings
• Only 90 homes in the tower
• First Gurgaon sector after the Delhi border, near Dwarka and IGI Airport
• M3M has finished towers in the same township, M3M Capital among them

Cons

• No HRERA registration yet, so nothing can lawfully be booked
• No Gurgaon announcement found from M3M or Jacob & Co; the brief does not name the brand
• No price published; the smallest home is about Rs 20.7 crore at the rate next door
• Completion likely in the 2030s
• The marina, club and golf park are block-level promises that may sit outside this tower's registration
• About 2.3 times the Sector 111 average per sq ft, with a thin resale market above Rs 20 crore

Our view

A real product with a name nobody has confirmed in public yet. The brief describes the most private format Gurgaon has been offered at this size, one home per core in a 90-home tower, inside a block M3M has already opened with ELIE SAAB. What is missing is everything a buyer can hold M3M to: the brand in writing, the registration and the price list. At the ELIE SAAB rate the entry ticket is about Rs 20.7 crore. Pay the Rs 51 lakh only on refundable terms, and decide when the HRERA certificate and the price list are in your hand. Send us the size you want and we will tell you what the price list says the day it is out.

Frequently asked questions

What is M3M Jacob & Co Gurgaon?

It is the name the market uses for M3M's second branded tower in the Billionaire's Block at SCDA (Smart City Delhi Airport), Sector 111, on the Dwarka Expressway. The launch brief going round channel partners calls it Branded Residences II, by a high-end jewellery and timepieces brand: 90 homes of 5,600 to 7,400 sq ft, one home per core, two private lifts each, and a priority EOI of Rs 51 lakh. As of 4 October 2026 it has no HRERA registration and no published price.

Has M3M announced Jacob and Co residences in Gurgaon?

Not that we could find, as of 4 October 2026. The Jacob & Co project M3M has announced is in Sector 97, Noida: October 2025, a Rs 2,100 crore investment, and the brand's first homes in India. The Sector 111 brief describes a jewellery and watch brand without naming it. Jacob & Co is the obvious candidate, because it is the jewellery and watch house M3M has already signed, but ask to see the brand licence or the RERA filing that names it before you treat the name as settled.

What is the M3M Jacob and Co Gurgaon price?

M3M has not published a price. The broker quote in circulation is Rs 25 crore onwards, given for 6,500 to 7,500 sq ft homes. At the Rs 37,000 per sq ft the ELIE SAAB tower next door launched at, the 5,600 sq ft home works out to about Rs 20.7 crore, the 6,500 sq ft home about Rs 24.1 crore and the 7,400 sq ft home about Rs 27.4 crore, before GST, location charges and parking. Those are our sums, not a price list.

What is the M3M Jacob and Co price per sq ft?

For Sector 111 nothing is published. The Rs 25 crore broker quote on a 6,500 sq ft home is about Rs 38,500 per sq ft. For comparison, the Noida Jacob & Co project was launched at about Rs 35,000 per sq ft, ELIE SAAB in Sector 111 at about Rs 37,000, and flats across Sector 111 average about Rs 16,100 on one price tracker. Expect the Gurgaon tower in the Rs 37,000 to Rs 42,000 band when the price list comes out, and check whether the rate is on super area or carpet.

What sizes and configurations does M3M Jacob & Co Residences Gurgaon have?

Per the launch brief: a 4 BHK with family lounge of 5,600 sq ft, a 5 BHK with family lounge of 6,500 sq ft, a 5 BHK Grand with family lounge of 7,400 sq ft, and duplex penthouses whose size is not given. Only 90 homes are on offer. The brief does not say whether the areas are super or carpet; if they are super areas, as Gurgaon launches usually quote, the 5,600 sq ft home has roughly 4,150 to 4,480 sq ft of carpet.

Where is M3M Jacob & Co in Sector 111 Gurgaon? What is the address?

In the Billionaire's Block of M3M's SCDA township, Sector 111, Dwarka Expressway, Gurugram, Haryana, beside the ELIE SAAB tower. Sector 111 is the first Gurgaon sector after the Delhi border at Bijwasan, close to Dwarka and IGI Airport. The exact plot and khasra numbers will be on the HRERA registration; until then, ask M3M's sales office for the site plan with the tower marked on it.

What is the M3M Jacob and Co RERA number?

There is none for the Gurgaon tower yet. No Haryana RERA registration for a Jacob & Co or Branded Residences II project in Sector 111 appears in the public record as of 4 October 2026, and listing pages say it is awaited. The Noida Jacob & Co project is registered with UP RERA, and the ELIE SAAB tower next door carries HRERA GGM/992/724/2025/95; neither number covers this building.

What is the Rs 51 lakh priority EOI, and is it refundable?

An expression of interest that puts you in the queue for the first allotment. It is not a booking. Before HRERA registration M3M may not book, sell or invite anyone to buy, so an EOI is only safe as a refundable deposit: pay it to M3M India's account, not a broker's, and get a receipt that names the project and states a full refund, within a fixed number of days, if you do not take an allotment or do not like the price list.

Is M3M Jacob & Co Gurgaon the same as M3M Jacob & Co Noida?

No. The Noida project in Sector 97 is the registered one: about six acres, 3, 4 and 5 BHK homes of about 2,500 to 6,400 sq ft, announced at Rs 14 crore to Rs 25 crore and about Rs 35,000 per sq ft, and listed on portals from about Rs 6.9 crore. Many broker pages for Gurgaon print figures that match nothing in the Sector 111 brief (180 homes, 3 and 4 BHK of 3,200 to 5,500 sq ft, two towers of 37 floors, possession in 2027), several of them borrowed from the multi-tower Noida project. The Gurgaon tower is 90 homes of 5,600 to 7,400 sq ft.

What is the M3M Billionaire's Block in Gurgaon?

The part of M3M's SCDA township in Sector 111 set aside for branded towers. ELIE SAAB opened it in January 2026; this tower is the second. The brief puts the block at 170 acres with a 5-acre marina, a 5 lakh sq ft Billionaire's Club and a pitch-and-putt golf park; the ELIE SAAB launch material calls 170 acres the SCDA master development the block sits in. Ask which registration covers each shared amenity and when it opens.

Who is the M3M Jacob and Co architect?

The launch brief names Woods Bagot of Australia as design consultants for the Sector 111 tower; we found no public statement from M3M or Woods Bagot as of 4 October 2026. The render going round online of a tower crowned by a large watch dial, credited to Studio Symbiosis, is the Noida Jacob & Co building, not this one.

What is the M3M Jacob and Co completion date?

None has been published, and without a registration there is no completion date M3M is bound to. For a guide, the ELIE SAAB tower next door was registered in October 2025 with a completion date in 2032 or 2033 on listing pages; a tower registered in 2027 would on that pattern finish around 2033. A Gurgaon page quoting 2027 or 2028 is describing another project.

Is the M3M Jacob and Co brochure available?

Not for Sector 111. No developer brochure or floor plan for this tower is public, and the PDFs titled M3M Jacob & Co brochure that circulate are almost all the Noida project's. Ask for the floor plan of the size you want with carpet, balcony and deck areas marked, and the floor plate showing the cores: in a one-home-per-core tower that drawing tells you which way your home faces.

What is the M3M Jacob and Co land area?

Not published for Sector 111. The 170 acres in the brief is the wider master plan, not this tower's plot. For scale, the ELIE SAAB registration next door covers about 2.75 acres, and the Noida Jacob & Co project is about six acres. The tower's own land will be on its HRERA registration.

Are there Jacob and Co penthouses in Gurgaon?

The brief lists duplex penthouses at the top of the tower, with no size, count or price. At Burj Binghatti in Dubai, Jacob & Co named the penthouses after its watches; expect a handful here, priced well above the 7,400 sq ft home.

Who is Jacob & Co, and what is the Jacob and Co new project in India?

Jacob & Co is a New York jeweller and watchmaker, founded in 1986 by Jacob Arabo, which began making watches in 2002. Its residences so far are Burj Binghatti Jacob & Co Residences in Business Bay, Dubai, and M3M Jacob & Co Residences in Sector 97, Noida, its first in India. The Sector 111 tower would be its second in India if the brand is confirmed.