ATS Triumph Sector 104 Gurgaon

ATS Triumph is not coming soon. It is eight towers and 443 flats on about 12 acres in Sector 104, on the Dwarka Expressway, launched in 2012 and handed over from June 2018. Families have lived in it for eight years. The row this page replaces gave it no developer, called it Coming Soon and priced it at Rs 1.6 crore onwards. That price is the clue to what went wrong: Rs 1.6 crore on the smallest plan, a 2,290 sq ft 3 BHK, is about Rs 7,000 per sq ft. Several listing pages still print Rs 1.5 crore to Rs 1.65 crore as the scheme's starting price, figures from the launch years that nobody has updated. The row was printing a 2012-era price against a 2026 market.

What the resale listings say, read on 26 September 2026, is that ATS Triumph trades at about Rs 12,600 per sq ft. One portal gives a median of Rs 12,300 across its listings, another an average that moved from Rs 12,550 to Rs 12,950 in the second quarter of this year. A 3 BHK plus servant room of 2,290 sq ft asks Rs 2.5 crore to Rs 3 crore, and a 4 BHK plus servant room of 3,150 sq ft asks Rs 3.7 crore to Rs 4 crore. Those are the only two apartment plans in the scheme, which makes this one of the easier buildings on the corridor to price: any listing for a 3 BHK 2290 sq ft flat here is the same plan, and any 4 BHK is 3,150 sq ft.

What is actually for sale, unit by unit

This site used to carry seven separate one-unit pages for ATS Triumph. Five of them were the same 3,150 sq ft 4 BHK, posted again and again with small changes to the title, and two were the 2,290 sq ft 3 BHK. They now fold into this page. Here is what they printed, and what each plan implies at the rate the building trades at today.

Every "(est.)" band on those pages is the area multiplied by Rs 13,000, and then by about 1.42 for the ceiling. The floor happened to land close to the market, a few lakh above it; the ceiling did not. A seller of a 3,150 sq ft flat reading the old page was told it might fetch Rs 5.83 crore, which is Rs 18,500 per sq ft, a rate nobody has asked for in this building. The listings around that flat ask Rs 3.7 crore to Rs 4 crore. Meanwhile the building's main row told buyers the same flat could be had from Rs 1.6 crore. Two pages on the same site were a factor of three apart on one flat.

The rate ladder, and why it sits below the sector

Dividing each published ask by its area:

• A 3 BHK plus servant of 2,290 sq ft at Rs 2.5 crore: Rs 10,900 per sq ft, the bottom.
• A 4 BHK of 3,150 sq ft at Rs 3.7 crore: Rs 11,750.
• A 4 BHK plus servant of 3,150 sq ft at Rs 3.9 crore to Rs 4 crore: Rs 12,380 to Rs 12,700.
• A furnished 3 BHK of 2,290 sq ft at Rs 3 crore: Rs 13,100 per sq ft, the top, and part of that is the furniture.

The Sector 104 average for flats is about Rs 14,100 to Rs 14,500 per sq ft, and it rose 5 to 7 per cent over the past year. ATS Triumph sits about 11 per cent under it. That is the most useful fact on this page, and it has three explanations. The building is eight years old in a sector where the average is being pulled up by towers delivered since. The super areas carry generous loading, so the rate per sq ft of super area flatters less than the flat does in person. And the paperwork, discussed below, is not as clean as a newer tower's. A buyer who sees the discount should ask which of the three they are being paid for.

The rent, and what it does to the price

The letting market is deep for a scheme of 443 flats. One portal showed about 61 flats to let, 31 of them 3 BHK and 28 of them 4 BHK; another showed 21. The rents:

• A 3 BHK of 2,290 sq ft lets for Rs 45,000 to Rs 81,000 a month. A semi-furnished one on the twelfth floor of a 24-floor tower was listed at Rs 48,000.
• A 4 BHK of 3,150 sq ft lets for about Rs 63,000 to Rs 75,000.

Put the matched examples against the prices. The Rs 48,000 3 BHK earns Rs 5.76 lakh a year; on the average-rate price of Rs 2.89 crore that is 2.0 per cent gross, and on the cheapest ask of Rs 2.5 crore it is 2.3 per cent. A 4 BHK letting for Rs 75,000 earns Rs 9 lakh a year on Rs 3.97 crore, which is 2.3 per cent. The best-let 3 BHK in the range, at Rs 81,000, would reach about 3.4 per cent on the average price, but that is the ceiling of a wide range, not the norm. Budget on 2 to 2.3 per cent before maintenance. The rent here is a contribution to the EMI, not an income.

What the developer publishes

ATS Infrastructure is a Noida developer, founded in 1998, whose Gurugram schemes cluster on the Dwarka Expressway: Triumph in Sector 104, ATS Marigold in Sector 89A, and others nearby. ATS Triumph vs ATS Marigold is the comparison most buyers make first, and it comes down to age, location on the corridor and paperwork rather than the brand. The developer's own site describes Triumph as a low-density scheme of 3 and 4 BHK homes with servant rooms, planned by Hafeez Contractor's office, with the usual list of pool, gym, tennis and badminton courts and a clubhouse.

The newest thing on the developer's site is not the towers. It is ATS Triumph Villas: 19 villas of 6,500 to 6,785 sq ft on 1.63 acres inside the larger Triumph land, registered in 2026 as RC/REP/HARERA/GGM/1051/783/2026/23. That is almost certainly why the old row read Coming Soon. Somebody saw a launch notice for the villas and stamped it on a set of towers delivered in 2018. The villas are a separate product, with their own registration and their own price, and nothing on this page should be read as pricing them.

Registration and the occupation certificate

The towers were launched in 2012, before the Haryana authority existed, and were delivered in 2018. Listings attach two registration numbers to the name: the 2026 villa number above, and RC/HARERA/GGM/1997/1592/2023/10, which carries a 2023 date and so cannot be the original towers' number either. The practical point is simpler. At least one summary of the developer's own page lists the occupation certificate status as OC Applied. On a scheme handed over eight years ago that should have been settled long ago, and a buyer should not assume it has been. Ask the seller for the occupation certificate for the specific tower, or a letter from the developer saying which towers hold one, before any token changes hands.

Where it sits in Sector 104

Sector 104 is in the middle of the Dwarka Expressway's residential stretch, about 9 km from the airport and a few minutes from the Delhi border at Bijwasan. The sector's other schemes are on the Sector 104 flats page and the project list on the Sector 104 projects page. The corridor's rents, which are the right comparison for the yield above, are on the Dwarka Expressway rent page.

Who this suits, and who should look elsewhere

It suits a family that wants a large 3 or 4 BHK on the Dwarka Expressway with a servant room, a settled society and neighbours already in place, and that would rather take an 11 per cent discount to the sector than pay for a newer tower. A 3,150 sq ft 4 BHK for about Rs 4 crore is a lot of flat for the money on this corridor. The budget pages for the two bands it sits in are Rs 2 to 3 crore for the 3 BHK and Rs 3 to 4 crore for the 4 BHK.

It does not suit a buyer who needs a clean occupation certificate on day one and is not willing to chase it, a buyer counting on rent, or anyone who read Rs 1.6 crore on the old row and expects to find a flat at that price. Nor does it suit a buyer who wants one of the new villas; that is a different purchase from a different registration.

Before you pay anything

1. The occupation certificate for the tower, in writing. The developer's own status has read OC Applied.
2. The seller's conveyance deed, and whether it has been registered at all.
3. The rate against the area on the deed. Asks run from about Rs 10,900 to Rs 13,100 per sq ft on only two plans, so the spread is floor, condition and furniture.
4. The rent the flat actually earned, from a bank statement.
5. The maintenance charge and any arrears, from the society.

Frequently asked questions

What is the price of a flat in ATS Triumph Sector 104 Gurgaon?

On the resale listings read on 26 September 2026, a 3 BHK plus servant room of 2,290 sq ft asks Rs 2.5 crore to Rs 3 crore, and a 4 BHK plus servant room of 3,150 sq ft asks Rs 3.7 crore to Rs 4 crore. The building averages about Rs 12,600 per sq ft. The Rs 1.6 crore figure the old page printed is a launch-era figure that listing pages never updated, and it buys nothing here today.

What is the price per sq ft in ATS Triumph?

About Rs 12,600 per sq ft on resale, between one portal's median of Rs 12,300 and another's second-quarter average of Rs 12,950. Individual asks run from about Rs 10,900 to Rs 13,100. That is roughly 11 per cent under the Sector 104 flat average of Rs 14,100 to Rs 14,500, a discount explained by the building's age, generous super-area loading and an unsettled occupation certificate.

What is the rent in ATS Triumph?

A 3 BHK of 2,290 sq ft lets for Rs 45,000 to Rs 81,000 a month, with a semi-furnished twelfth-floor flat listed at Rs 48,000. A 4 BHK of 3,150 sq ft lets for about Rs 63,000 to Rs 75,000. With around sixty flats to let at a time, split almost evenly between the two plans, a tenant has choice and a landlord has competition.

What is the rental yield at ATS Triumph?

About 2 to 2.3 per cent gross. A 3 BHK letting for Rs 48,000 earns Rs 5.76 lakh a year, which is 2.0 per cent on Rs 2.89 crore, and a 4 BHK letting for Rs 75,000 earns Rs 9 lakh, 2.3 per cent on Rs 3.97 crore. The best-let 3 BHK could reach about 3.4 per cent, but that is the top of the range. Plan on the rent covering part of an EMI.

Is ATS Triumph ready to move in?

Yes. The towers were launched in 2012 and possession began in June 2018, and the society is occupied with active resale and rental markets. The old label of coming soon most likely came from the 2026 launch of 19 villas on the same land. Before buying a flat, ask for the tower's occupation certificate, because the developer's own status has been shown as applied for.

What is the RERA number of ATS Triumph?

The towers predate the Haryana authority, and no original registration for them is in wide circulation. Listings attach RC/HARERA/GGM/1997/1592/2023/10, a 2023 number, and the new villas carry RC/REP/HARERA/GGM/1051/783/2026/23. For a resale flat in the towers the occupation certificate is the document that matters; check the authority's website for what, if anything, covers the specific tower.

What are ATS Triumph Villas?

A separate launch on the Triumph land: 19 villas of 6,500 to 6,785 sq ft on 1.63 acres, designed by Hafeez Contractor's office and registered in 2026 as RC/REP/HARERA/GGM/1051/783/2026/23. They are sold by the developer under their own terms and price, which this page does not quote. They are not a phase of the 2018 towers, and the tower resale rate does not apply to them.

How does ATS Triumph compare with ATS Marigold?

Both are ATS schemes on the Dwarka Expressway with large plans. Triumph in Sector 104 is older, delivered in 2018, and sits nearer the Delhi border and the airport, at about Rs 12,600 per sq ft. Marigold in Sector 89A is further south along the corridor. A buyer choosing between them should compare the occupation certificate status and the rent each plan actually earns before the headline rate.