MAG 777 Dubai Sports City Dubai

MAG 777 is a 22-storey tower of about 252 apartments in the middle of Dubai Sports City, built by MAG Property Development. It holds studios and one and two-bedroom homes, and it sells each unit type on its own payment plan - all three of them weighted towards handover rather than spread after it.

Studios start at AED 777,000 (about Rs 2.00 crore), one-bedroom homes at AED 1,277,700 and two-bedroom at AED 1,877,700. Construction began in November 2024 and the build was reported at 51% complete against an announced Q1 2026 handover that has now passed. Every UAE project we track sits in the Dubai section.

At a glance

Price and unit pricing

MAG prices this tower by type with a repeating 777 in every figure, and the sources are consistent about the numbers - which is more than can be said for most buildings in this district. What no source publishes is the square footage, so the rate column below cannot be filled in, and that is a real gap rather than an oversight on our part.

Set against the district, this is upper-end pricing for new stock. Dubai Sports City resale starts studios around AED 350,000 and one-bedroom homes between AED 500,000 and AED 700,000, and a competing new tower a few minutes away starts studios at AED 610,000. MAG's AED 777,000 studio is priced on the developer's record and the wellness amenity set rather than on the area average - which can be a fair trade, but you cannot test it without a square footage. Ask for the suite area against each price.

Payment plan and total cost

Three plans, one per unit type, and all of them back-loaded. Our note on Dubai payment plans explains how these splits are usually written; the point here is that MAG is asking for less during construction and more on the day the keys change hands.

The back-loading is genuinely buyer-friendly while a building goes up - your money stays in your account and the developer carries the construction. It becomes a problem when the date moves, because the largest single payment is tied to handover, and a handover that slips by a year is a large sum you have to keep liquid for a year longer than you planned. On this tower the date has already moved twice.

Service charges in Dubai Sports City run about AED 13 to 20 per sq ft a year. Without a published unit size that cannot be converted into a number here, which is one more reason to get the suite area in writing before you book.

Handover: what the record actually says

Construction started in November 2024. Earlier listings carried a Q4 2025 handover; the announced date became Q1 2026, and at least one broker headline still advertises a 2025 delivery. The most recent construction figure we could find put the build at 51% complete. Q1 2026 has passed, and nothing published since confirms the tower was delivered.

A building that was half-finished at its last public update needs several more quarters, not a few weeks. Get the DLD project number, read the verified completion percentage on the Dubai REST app yourself, and insist that any revised handover date goes into an addendum to the SPA rather than being quoted to you over the phone - because on these plans, the date and your largest payment are the same event.

Location and connectivity

Dubai Sports City opened in 2004 and covers about 50 million sq ft along Sheikh Mohammed Bin Zayed Road (E311). It is one of the Dubailand master plans that actually got built: Dubai International Stadium, the ICC Academy, the Els Club championship golf course and the Victory Heights villa community are all standing and in use, and district rents were up about 3.9% year on year on the June rental index.

Dubai International Airport is roughly 30 minutes away and Al Maktoum International about 25, with Al Khail Road (E44) as the second route out. There is no metro station in the district. Other Sports City towers we cover are Condor Golf Links 18, Aurel1a Residence and Binghatti Haven.

Amenities and specifications

The amenity list is the most detailed part of the public material and it is wellness-led: a health club, an infinity pool, a fitness centre, a sauna, a steam room, a cold plunge room, a barbecue area and dedicated Pilates and yoga spaces. That is a fuller set than the district's 2008 to 2015 stock offers, and it is part of what the price premium buys.

What the sources do not publish is any layout's square footage - the one number needed to compare this tower with the building next door. Ask for the suite area against each quoted price, and get the finishing schedule attached to the SPA rather than working from a render. Final as per the SPA.

About the developer

MAG Property Development, now trading as MAG Lifestyle Development, is the real estate arm of MAG Group and has built in the UAE since 2003. It counts 19 completed projects, with published unit totals ranging from about 2,500 to more than 5,000 depending on the source.

The useful part is that the finished work can be inspected: MAG 218 Tower in Dubai Marina, 66 floors and 534 homes, completed in 2010; Emirates Financial Towers in DIFC, completed in 2011; and MAG 5 Boulevard in Dubai South, handed over from September 2018 and tenanted ever since - the closest comparison to this tower in scale and market position. In a district where several sellers have no delivered project at all, that record is worth something real. What it does not cover is MAG 777's own calendar, which has moved from Q4 2025 to Q1 2026 and past it.

For Indian buyers

Dubai Sports City is freehold, so an Indian citizen owns here outright with a title deed from the Dubai Land Department, and the UAE charges no annual property tax. Under the Liberalised Remittance Scheme each resident Indian may remit USD 250,000 per financial year. The AED 777,000 studio with the DLD fee comes to about USD 220,000 and fits inside one allowance; the one-bedroom at AED 1,277,700 is about USD 348,000 and does not, so it needs two allowances or two financial years.

The payment structure interacts with that. Because 50% to 70% falls due at handover, most of the remittance happens in the year the building is delivered - and if that year moves, your LRS planning moves with it. The two-bedroom at AED 1,877,700 sits just under the Golden Visa threshold of AED 2 million, so a larger or higher-floor two-bedroom may clear it where the entry unit does not. Rent is taxable in India in your hands with the standard 30% deduction on the annual value, and our rental yield by area note puts the district's 8 to 9% gross in context.

Pros

• A developer with 19 completed UAE projects and buildings you can physically walk through
• Handover-weighted plans keep 50% to 70% of your money with you while the tower goes up
• A wellness-led amenity set - infinity pool, cold plunge, sauna, steam room, Pilates and yoga - beyond what the district's older stock offers
• Sports City studios let at about 8 to 9% gross, with rents up about 3.9% year on year
• Reported half-built, so there is a structure on site and a verified completion percentage to read
• A two-bedroom at AED 1,877,700 brings the AED 2 million Golden Visa line within reach

Cons

• The announced Q1 handover has passed with no confirmation, after moving from Q4 2025
• No unit sizes published, so no quoted price converts into a rate per sq ft
• A studio at AED 777,000 is priced above new competitors starting nearer AED 610,000
• Back-loaded plans mean the largest payment moves whenever the handover date moves
• Service charges of AED 13 to 20 per sq ft take 8 to 9% gross down to roughly 6.5 to 7.5% net
• Sources disagree on the unit count - 252 or 261 - and there is no metro station in the district

Who this is for

Buyers who want a developer with delivered UAE buildings behind it and will pay a premium for that; investors who prefer to hold cash until handover rather than pay down a plan; and two-bedroom buyers looking at the Golden Visa threshold.

Who should look elsewhere

Anyone who needs a confirmed move-in date, anyone chasing the lightest possible cash profile - post-handover plans elsewhere in this district defer far more - and anyone who will not price a unit without a published square footage.

Our verdict

This is the most conventional proposition in the batch, and it is priced accordingly. The premium buys something real: MAG has 19 completed UAE projects and, unlike most sellers in Dubailand today, towers you can walk into - MAG 218 since 2010, Emirates Financial Towers since 2011, MAG 5 Boulevard since 2018. The plans keep your cash with you while the building rises, and the amenity set is genuinely better than the district's older stock. Two things temper it. The handover has moved from Q4 2025 to Q1 2026 and past it, with the build at 51% and no update since - and on a plan where 50% to 70% falls due at handover, a moving date moves your biggest payment. And the price: AED 777,000 against a new neighbour at AED 610,000, with no square footage published to test it. Ask for the suite area, get the revised date in an addendum, then decide whether the developer's record is worth the difference. It often is - but not bought blind.

Run this project's numbers yourself. The calculator opens on the price and unit size above; change the currency, the rent or the mortgage and it recalculates the fees, the cash you need on day one and the net rent.

FAQs

What does an apartment at MAG 777 cost?

Studios start at AED 777,000 (about Rs 2.00 crore), one-bedroom homes at AED 1,277,700 and two-bedroom at AED 1,877,700. No source publishes the unit sizes, so ask for the suite area against each price before comparing this with another building.

When is handover?

It was announced for Q1 2026, with January 2026 on some listings and Q4 2025 on earlier ones. That quarter has passed and nothing confirms delivery. Construction started in November 2024 and the build was reported at 51% complete. Read the verified completion percentage on the Dubai REST app and get any revised date written into an addendum to the SPA.

What is the payment plan?

It differs by type. Studios: 20% booking, 30% through construction quarterly, 50% at handover. One-bedroom: 20% booking, 20% over three to six months, 60% at handover. Two-bedroom: 10% booking, 20% over four to eight months, 70% at handover.

What does it cost on top of the price?

The DLD registration fee is 4%, AED 31,080 on the entry studio, plus Oqood admin and the AED 40 knowledge fee, and 2% plus 5% VAT in agency commission if a broker is used. There is no VAT on a residential sale and no annual property tax.

How does the price compare with the rest of Dubai Sports City?

It is at the upper end for new stock. District resale starts studios near AED 350,000 and one-bedroom homes at AED 500,000 to AED 700,000, and a competing new tower starts studios at AED 610,000. MAG 777 is priced on the developer's record and the amenity set.

What are the service charges?

Sports City apartments run about AED 13 to 20 per sq ft a year. With no published unit size that cannot be turned into a figure - ask for the suite area and the owners' association budget together.

Is the project registered with the Dubai Land Department?

Yes, and it is sold through a DLD-approved escrow account with an Oqood entry per unit. Neither the project number nor the escrow bank is published by the sources we could read, so ask for both and verify on the Dubai REST app.

Does a unit here qualify for the Golden Visa?

The two-bedroom comes close. The visa needs AED 2 million of property and the two-bedroom starts at AED 1,877,700, so a larger or higher-floor unit may clear it. The studio and one-bedroom do not alone, though properties in one name can be added together.

Can an Indian citizen buy here?

Yes. Under the Liberalised Remittance Scheme each resident Indian may remit USD 250,000 a financial year; the entry studio with the DLD fee is about USD 220,000 and fits inside one allowance, while the one-bedroom at about USD 348,000 does not. Rent is taxable in India with the standard 30% deduction.

Talk to Realty Hunting if you want the suite areas, the current unit list and the DLD construction percentage for this tower before you book.

Compare with other Dubai projects

Also in Dubai Sports City: Binghatti Haven (from AED 750,000, off-plan), AUREL1A Residence (from AED 674 K, handover 2027), The Community Sports Arena (from AED 650,000, handover 2027) and Condor Golf Links 18 (from AED 610,000, handover 2026).

More by MAG: MAG 330 (City of Arabia) (from AED 850,000, off-plan), MBL Residence (from AED 935,000, ready) and MAG 318 (from AED 1,100,000, ready).

A similar budget elsewhere in Dubai: Binghatti Hills (from AED 777,777, handover 2027), Concept 7 Residences (from AED 784 K, ready) and Aqua O Ten (from AED 766.89 K, ready).

Read next: Off-Plan Property in Dubai: How It Works · Dubai Property Payment Plans: 1% Monthly, Post-Handover and More · Property in Dubai Under AED 1 Million: What It Buys. Every Dubai project we track is listed on the Dubai section.