ELIE SAAB Residences Sector 98 Noida: Branded Luxury Launch
Noida has a new luxury benchmark. Smartworld Developers, part of the M3M group, has launched ELIE SAAB Residences in Sector 98 along the Noida Expressway, in a branded partnership with the global fashion house Elie Saab. It is one of the most talked-about high-end launches in Noida this year, and it pushes the city firmly into the branded-residence conversation that Gurgaon has led so far.
The project at a glance
| Detail | Information |
|---|---|
| Project | ELIE SAAB Residences (Smartworld Developers) |
| Location | Sector 98, Noida Expressway |
| Configuration | Branded 3 and 4 BHK residences, plus service apartments |
| Indicative price | Around Rs 8–10 crore onwards for 3 and 4 BHK |
| Indicative rate | Roughly Rs 30,000–35,000 per sq ft |
| Service apartments | From about Rs 1.90 crore |
| RERA | UP RERA registered (UPRERAPRJ300532/12/2025) |
Please treat the pricing as indicative early-stage figures. Branded launches often see rates move as construction progresses, so confirm the current price and payment plan directly before you commit.
What a branded residence actually means
A branded residence pairs a developer with a global luxury name, here the couture house Elie Saab. The brand shapes the design language, the interiors, the finishes and the lifestyle positioning. Buyers pay a premium for that curated identity and the exclusivity it signals. Gurgaon has seen a wave of these with names like Trump, and now Noida is joining the trend on the Expressway.
Why Sector 98 and the Noida Expressway
Sector 98 sits on the Noida Expressway, one of the city's most established premium corridors, with good connectivity to Delhi, the metro and the wider NCR road network. The Expressway belt already carries some of Noida's priciest inventory, so a branded launch here fits the address. The pitch to buyers is a luxury product in a proven location rather than an emerging one.
Who the project targets
At Rs 8 crore and up, this is aimed squarely at high-net-worth buyers, NRIs and investors who want a trophy address with a global brand attached. The residences are pitched with smart-home automation, large layouts and floor-to-ceiling glass. The service-apartment format, from about Rs 1.90 crore, opens a lower entry point for investors who want a branded asset without the full ticket size.
What it signals for Noida's market
The bigger story is what this says about Noida. For years the branded-residence and ultra-luxury action sat in Gurgaon. A launch of this scale on the Noida Expressway shows developers now see genuine luxury demand on the eastern side of NCR too. That is good for Noida's positioning, though buyers should remember that a brand name does not remove the usual checks. This is why we always stress verifying a builder's RERA registration and delivery record before booking any premium project.
Should you consider it
If you are a luxury buyer or investor who values a branded address and can hold for the medium term, ELIE SAAB Residences is worth a look. As with any premium launch, weigh the price premium against comparable non-branded luxury in the same belt, check the payment plan carefully, and confirm the RERA status. For readers comparing luxury options across NCR, our guides on luxury residences and current projects are a useful starting point.
How it fits the branded-residence wave
Branded residences have been one of the defining themes of Indian luxury housing over the past few years. Gurgaon led with homes tied to global names, and cities like Mumbai have seen their own versions. ELIE SAAB Residences brings that model to Noida in a serious way. The appeal for buyers is a home that carries a recognised design identity and a story, which can help both with lifestyle and, some hope, with resale positioning. The caution is that a brand premium is real money, so it makes sense to compare the per-square-foot rate against strong non-branded luxury in the same corridor. If the brand matters to you and the numbers work, it is a genuinely distinctive product. If you are chasing pure value, the maths deserves a careful look before you commit.
Frequently asked questions
Who is developing ELIE SAAB Residences in Noida?
Smartworld Developers, part of the M3M group, is developing the project in a branded partnership with the global fashion house Elie Saab, in Sector 98 on the Noida Expressway.
What is the price of ELIE SAAB Residences Sector 98 Noida?
Indicative early pricing is around Rs 8–10 crore onwards for 3 and 4 BHK residences, at roughly Rs 30,000–35,000 per sq ft, with service apartments from about Rs 1.90 crore. Confirm current rates before booking.
Is the project RERA registered?
Yes, it is registered with UP RERA under registration number UPRERAPRJ300532/12/2025. Always verify the registration and status on the UP RERA portal.
What is a branded residence?
It is a home designed and positioned in partnership with a global luxury brand, here Elie Saab. Buyers pay a premium for the curated design, finishes and exclusivity the brand brings.
Is Sector 98 Noida a good location?
Sector 98 sits on the established Noida Expressway corridor with strong connectivity to Delhi and the metro, and it already holds premium inventory, which suits a luxury launch.
ELIE SAAB Residences marks a shift, showing that global-brand luxury is no longer just a Gurgaon story. If you are weighing a premium home on the Noida Expressway, our team can help you compare it against other luxury options in the belt, with no pressure.
