Branded Residences in Gurgaon – Top 10 branded residences in Gurgaon : In the Gurgaon areas, branded residences are upscale and lifestyle-oriented houses that are affiliated with luxury brands such as Trump, Westin, Elie Saab and Jacob and Co, with specific designs and hospitality amenities. The major projects are Westin Residences Sector 103 (Whiteland Corporation), Trump Towers Sector 65 and various M3M branded projects in Sector 111, including Stefano Ricci and Elie Saab.
Gurgaon, the Top Branded Residences.
Westin Residences (Whiteland Corporation): This project is situated in the Sector 103 of Dwarka Expressway consisting of 3 BHK and 4 BHK apartments with hotel-type services, such as housekeeping and concierge, partnering with the Marriott International.
Trump Towers Delhi NCR (Sector 65).: It is located on Golf Course Extension Road, the towers are made of an impressive glass encasing, with personalized balconies and elite facilities.
M3M Branded Residences (Sector 111/65): M3M has collaborated with renowned fashion and luxury brands in establishing distinctive residences:
M3M Stefano Ricci Residences: Branded apartments in Sector 111, the Dwarka Expressway.
M3M Elie Saab Residences: Upscale branded apartments on the Dwarka Expressway.
M3M Jacob and Co Residences: Luxury real estate on the Gurgaon/ Noida location.
Oberoi Three Sixty North (Sector 58): This is a high quality branded residential project in Sector 58, Gurgaon.
Major Characteristics of Branded Residences.
Service & Hospitality: This is usually provided by hospitality companies and includes services like concierge, housekeeping and valet, as indicated by M3M Property India.
Design and Architecture: According to Construction Week Online India, branded residences have interior designs or architectural ideas of luxury fashion or design brands.
Facilities: These facilities are ultra-luxury facilities like personal fitness centers, swimming pools, luxurious spas, and gardens.
Location: The majority of branded projects are in the prime locations such as Golf Course Road, Golf Course Extension Road, and an upcoming Dwarka Expressway.
The branded residence idea in Gurgaon is no more a niche luxury but a leading industry in the year 2026. Such projects are characterized by collaborations with other global brands in hospitality, fashion or automobiles, and provide a lifestyle that is a blend of up-market design with hotel-level services.
The most important Branded Residences in Gurgaon
New Centres of Branded Life.
Golf Course Extension Road (GCER): It is the branded luxury heritage center still. Trump Towers and Smartworld The Edition (Sector 66) are examples of the projects, which dictate the cost of this category, usually higher than 25,000/ sq. ft.
Dwarka Expressway: The new branded homes powerhouse. With the full functionality of the expressway in 2026, brands such as Westin and Elie Saab have shifted here to tap into the NRI and high frequent travelers segment because of the proximity of IGI Airport.
Sohna road / sector 48-49: is specialized at wellness-branded living. Under development projects such as Experion The Trillion and Elan The Statement focus on low-density, service-intensive ecosystems.
What Makes These projects in 2026?
Hotel-Style Management: These residences have recently been equipped not only with a name, but also with on-call cooks, 24/7 concierge services, and valet services, among other things.
Identity Real Estate: Buyers are also buying into the moat of brand recognition the worldwide brand equities provide greater liquidity and a buffer against local market turbulence.
Wellness Integration: Onboard amenities such as integrated air purification, personal sky-gardens, temperature-controlled infinity pools (enclosed in glass) (as per Trump towers) are now considered the norm.
The highest branded homes in Gurgaon have ultra-luxury living facilities with high-end amenities, which are majorly based on Golf course Road, Golf course extension road and dwarka expressway. The main luxury developments are DLF The Camellias, Trump towers, Whiteland The Westin Residences and M3M golf estate.
Key Branded Residences in Gurgaon
| Project Name | Associated Brand | Location | Key Status/Updates |
| Trump Towers Delhi NCR | Trump Organization | Sector 65, GCER | Ready-to-Move. Iconic twin towers (600+ ft) with private elevators and 22-ft double-height living rooms. |
| Smartworld by ELIE SAAB | Elie Saab | Sector 62 / Dwarka Exp. | Under Construction. High-end interiors designed by the Lebanese couturier; focus on “fashion-led” living. |
| Westin Residences | Westin Hotels | Sector 103 | New Launch. Hospitality-managed residences offering Westin’s signature wellness services and concierge. |
| YOO Branded Residences | YOO (Design Brand) | Sohna Road/Sector 49 | Development Phase. Partnered with Dalcore/UHA; focuses on avant-garde architectural and interior design. |
| Elan The Mark | Hospitality/Retail Tie-ups | Sector 106 | Under Construction. Part of a 50-acre township with 5-star hotel-managed residences and global design by Benoy. |
The best branded and ultra luxurious residential developments in Gurgaon are as follows:
DLF The Camellias (Sector 42): Most people consider it to be the best luxury address in India with large apartments and high-quality facilities.
Trump Towers Gurgaon ( Sector 65/69): it is known because of its iconic twin towers, white-glove services and signature lifestyle.
Whiteland The Westin Residences (Sector 103): India First Westin branded residence providing Marriott related hospitality on the Dwarka Expressway
M3M Golf Estate (Sector 65): This project includes an 56+ acre site with a 9-hole executive golf course,
DLF The Dahlias (Sector 42): This is a proposed super-luxury project, which will set the benchmark higher than the current premium benchmark
Ireo Grand Hyatt Residences (Sector 58): Grand Hyatt Hotel serves this residence, which has an element of privacy and luxury lifestyle
Central Park Resorts (Sector 48): The resort-style living, landscape greens, and high quality services are considered as attractions of this place
Ambience Caitriona (Sector 24): It is a company that sells large and luxurious apartments with high-end specifications close to the Delhi border.
In Gurgaon branded homes are at the highest rate of maturity in 2026 and now the market is being characterized by a combination of ready-to-move icons and ambitious international fashion and hospitality brands new launches.
The list below shows the ten best branded or brand-aligned luxury residences that are presently typifying the Gurgaon skyline.
1. Trump Towers Delhi NCR (Sector 65)
Brand: Trump Organization
Status: Ready-to-Move / Nearing Possession (OC applied)
Highlight: These towering twin icons have a unique all-glass exterior and 22 feet tall living rooms. It has an indoor heated pool and a resident Trump Club.
Price: ₹11.75 Cr – ₹20 Cr+
2. Whiteland Westin Residences (Sector 103)
Brand name: Westin Hotels and resorts (Marriott International)
Status: New Launch (Projected Complete 2030)
Highlight: With a land area of 21 acres, it is among the largest hospitality branded residential developments in India. It also provides service-based living, Westin brand wellness programs, and 75,000 sq. ft. clubhouse.
Price: ₹6.5 Cr – ₹10 Cr+
3. Elie SAAB branded Residences (Sector 111).
Product: Elie Saab (Fashion/Couture)
Status: New Launch (Estimated Completion 2030)
Highlight: Built by M3M in Billionaire block of SCDA. These 4-B HK units come with interiors designed using Elie Saab Maison and wrap-around deck jacuzzi.
Price: Price on Request (~ 10 Cr+ depending on the size of the unit)
4. The Falcon – YOO Residences (Sector 53).
Product: YOO (inspired by Philippe Starck)
Status: New Construction / Sold.
Highlight: this is a single high-rise tower which has only 96 exclusive units situated in the exclusive Golf Course Road. Its architectural design is a stacked geometry, which is inspired by the modern fluid geometry.
Price: Starting from ₹10 Cr
5. M3M Altitude (Sector 65)
Brand: M3M (Luxury Series)
Status: Construction in progress (Possession around the year 2033)
Highlight: This is a project called Bungalows in the Sky, with ultra-low density, and private elevators, rooftop observatory, and high-end concierge services.
Price: ₹8.7 Cr – ₹12 Cr
6. Elan The Presidential (Sector 106)
Company: Elan Group (7-Star Hospitality Focus)
Status: Under Construction
Highlight: It is a landmark in Dwarka Expressway and the project is based on a 7-star resort theme with personalized concierge services, personal lift lobbies, and expansive green space.
Price: ₹6.3 Cr – ₹9.5 Cr
7. Godrej Miraya (Sector 43)
Company: Godrej Properties (Platinum Collection)
Status: New Launch
Highlight: This project is in an ideal low-density pocket close to Golf Course Road, and it focuses on quiet luxury, having large floor plans and high-spec sustainable design.
Price: ₹9.5 Cr onwards
8. Central Park Delphine (Sector 104)
Brand: Central Park (Hospitality Brand)
Status: Under Construction
Highlight: Delphine is known to have resort-living DNA, with high end non-freehold serviced residential units operated by a hospitality partner with hotel-style maintenance and food and beverage services.
Price: ₹7.8 Cr – ₹9.6 Cr
9. TARC Ishva (Sector 63A)
Brand: TARC (Ultra-Luxury Portfolio)
Status: Under Construction
Highlight: Considers Identity Real Estate with large scale residences with high degree of acoustical and visual privacy to serve the upscale purchaser market on Golf Course Extension Road.
Price: ₹7 Cr – ₹10 Cr
10. DLF Privana South (Sector 77)
Brand: DLF (Legacy Luxury)
Status: Under Construction
Highlight: The project is part of a 116-acre master-planned township, with unparalleled brand reputation of DLF and low-density high-rises with spectacular views of the Aravallis.
Price: ₹6.5 Cr – ₹9 Cr
Investment Snapshot (2026)
Primary Hubs: This is represented by the fastest-growing branded inventory within the Dwarka Expressway (Sectors 103, 106, 111) because of its location along the IGI Airport and the new Diplomatic Enclave.
Value Driver: Branded apartments in Gurgaon now have 2535% price values in comparison with non-branded luxury apartments because of greater resale saleability and professional management of the property.
Top 10 Branded & Ultra-Luxury Residences in Gurgaon
| Rank | Project Name | Brand Partner | Primary Location | Avg. Price (Est.) |
| 1 | Trump Towers | Trump Organization | Sector 65 (GCER) | ₹45,000/sq. ft. |
| 2 | Whiteland Westin Residences | Westin (Marriott) | Sector 103 (DXP) | ₹22,000/sq. ft.+ |
| 3 | M3M Elie Saab | Elie Saab | Sector 111 (DXP) | ₹12 Cr – ₹15 Cr |
| 4 | Smartworld by ELIE SAAB | Elie Saab | Sector 62 (GCER) | ₹32,000/sq. ft. |
| 5 | M3M Jacob & Co | Jacob & Co | Sector 111 (DXP) | New Launch |
| 6 | Central Park Delphine | Hospitality Managed | Sector 104 (DXP) | ₹5 Cr – ₹8 Cr |
| 7 | TARC Ishva | Ultra-Luxury (Boutique) | Sector 63A (GCER) | ₹5.8 Cr onwards |
| 8 | Elan The Statement | Ultra-Luxury/Penthouses | Sector 49 (Sohna Rd) | ₹10 Cr – ₹18 Cr |
| 9 | DLF Privana (South/West) | DLF Luxury Brand | Sector 76/77 | ₹7.5 Cr – ₹12 Cr |
| 10 | Puri Diplomatic Residences | Luxury Managed | Sector 111 (DXP) | ₹28,000/sq. ft.+ |
Key Market Drivers in 2026
Key Market Drivers in 2026
The Billionaire Block (Sector 111): The sector of the Dwarka Expressway (DXP) has now become a branded place to live. It is strategically positioned to house seven different global brands under one enclave as a global currency to liquidity resale.
Hospitality vs. Fashion Branding: Hospitality vs. Fashion Brands: Hospitality (Westin, Central Park): Service oriented living, 24/7 concierge, and hassle free ownership to owners of NRIs.
Fashion (Elie Saab): Centre of design exclusivity and hard supply caps (e.g. 120 units of certain projects) to generate capital gains.
Move to Managed Assets: Investors are abandoning the traditional luxury and into the managed residence where the brand audits construction quality and manages the building after ownership.
Investment Outlook
In Wealth Preservation: Trump Towers is the gold standard of stable value with resale prices always being above 40,000/sft.
To get a high ROI: Dwarka expressway projects (Sector 103 and 111) are performing at 1215% per annum, the infrastructure is fully matured this year.
Comparative Summary Table
| Feature | Westin Residences | Trump Towers | Elie Saab (M3M & Smartworld) |
| Service Level | 5-Star Hotel Managed | Global VIP Concierge | Lifestyle & Design Led |
| Primary Vibe | Wellness & Serenity | Power & Prestige | Elegance & Fashion |
| Clubhouse Size | ~70,000 Sq. Ft. | ~32,000 Sq. Ft. | ~45,000 Sq. Ft. |
| Density | Moderate | Very Low | Low |
| Location Advantage | 15 mins to IGI Airport | Heart of Golf Course Ext. | Premium Sector 111 Hub |
Market Insight for 2026
The Dwarka Expressway (DXP) has officially overtaken older hubs in terms of price appreciation for branded assets. With the “Global City” project nearby reaching its first phase of completion, branded residences in Sector 103 and 111 are seeing a higher influx of international corporate tenants compared to the Golf Course Extension area.
