Ashiana Housing sells 242 units in Gurugram project, booking value at INR 767 crore
Ashiana Housing sells 242 units in Gurugram project, booking value at INR 767 crore
Ashiana Housing Ltd has sold 242 units in kid-centric housing project – Ashiana Aaroham Phase 1 and Phase 2 – Gurugram for a total booking value of INR 767.23 crore. Offer acceptance The vendor has converted all EOIs to offers on or after February 7, 2026 and acceptance is currently being managed. The scheduled inventory has a saleable area of around 5.03 lakh sq ft, they said. There are 364 apartments in the initial two phases of the project. With these deals, area booked by the company during this fiscal stood over INR 2,000 crore to date signalling continued momentum for its portfolio. Ashiana Housing has developed more than 23 million sq ft in several cities.
NEW DELHI: Ashiana Housing Ltd on Wednesday said it has sold 242 housing units at its Gurugram-based project ‘Ashiana Aaroham Phase 1 and Phase 2’ worth INR 767.23 crore.
The company said that it has turned 242 Expressions of Interest (EOIs) into confirmed bookings in the kid-focused residential development. The converted bookings translate into an approximate saleable area of 5.03 lakh sq ft. The conversion began on February 7, 2026 and continues to this day.
The first two phases of Ashiana Aaroham collectively comprise 364 apartments. The solid-to-impressive conversion rate reflects significant early interest in the project, which is being touted as a family-friendly community with an emphasis on child-centric planning and amenities.
“The response from the market has been strong,” Ashiana Housing Whole-Time Director Varun Gupta said. “With these bookings, the company has exceeded Rs 2,000 crore in total value of area booked during FY20 so far indicating strong traction and confidence from home buyers on our product offerings,” he added.
The Gurugram deal bolsters the developer’s overall sales superstructure, given the sustained residential demand in primary cities. It is also engaged in multi-segment, multi-geography operations and has a diversified portfolio of over 55 projects across four categories.
Ashiana Housing is present in eight cities and has developed over 23 million sq ft of residential space till date. The company has generally concentrated on differentiated housing ideas, such as kid-centric communities and senior living, to target niche residential segments.
The recent sales record establishes a positive undercurrent in the results of the Gurugram market, especially for products that have unique lifestyle positioning and structured community formats.
Source – PTI
Frequently Asked Questions
How do I book a property in Gurgaon?
Shortlist, visit, check the papers and RERA, then pay the booking amount and sign the agreement. Read the payment plan and cancellation terms before you commit.
Do I need a lawyer to buy property in Gurgaon?
For anything beyond a simple, clean deal it helps. A lawyer vets the title, the agreement and the approvals, which is cheap insurance against a costly mistake.
What is a builder-buyer agreement?
It is the core contract between you and the developer, setting the price, payment plan, area, specifications and possession date. Read it fully before signing.
What is an occupancy certificate and why does it matter?
It certifies a building is legally fit to occupy. Never take possession of a completed home without it, since it affects loans, utilities and resale.
What is mutation and why is it important?
Mutation updates the ownership in municipal and revenue records after a sale. Without it the property tax and records still point to the old owner, so get it done.
What credit score do I need for a home loan?
Lenders prefer a healthy score, usually in the mid-700s and above, for the best rates. A lower score can still get a loan but often at a higher rate.
Can I claim tax benefits on a home loan?
Yes, home-loan principal and interest carry deductions under the income tax rules, subject to limits and conditions. Confirm the current rules or ask a tax adviser.
What is the difference between freehold and leasehold?
Freehold gives you full, permanent ownership of the property and land; leasehold runs for a fixed term from an authority. Freehold is generally simpler to resell.
How do I check a builder's track record?
Look at delivered projects, delivery delays, the RERA record and buyer reviews. A builder with a clean, on-time record lowers your risk sharply.
What red flags should I watch for when buying?
Unclear title, missing approvals or RERA, pending dues, a builder with delays, and prices far below the market. If something feels rushed, slow down and verify.
What is the difference between capital appreciation and rental yield?
Appreciation is the rise in the property value over time; rental yield is the annual rent as a share of the price. Most Indian homes give modest yield and rely on appreciation.
How much should I keep as a buffer beyond the price?
Set aside for stamp duty, registration, GST where it applies, interiors, and a contingency. A buffer of a meaningful share above the base price is prudent.
Is a home loan pre-approval useful?
Yes, a pre-approved loan tells you your budget, speeds up booking and strengthens your negotiating position with sellers. Get it before you shortlist seriously.
How do I choose between two similar projects?
Compare the builder record, RERA status, carpet area, real amenities, connectivity and total cost, not just the headline price. Visit both before deciding.
What stamp duty and registration charges apply in Gurgaon?
Stamp duty and registration vary by state and are usually a few percent of the property value, with a small rebate for women buyers in many states. Confirm the current Gurgaon rate before you budget.
How much home loan can I get to buy in Gurgaon?
Most buyers get a loan for 75-90% of the value, tied to income and credit score. Our home loan by salary guide shows the ranges.
