M3M Jacob & Co Noida Sector 97

Updated 6 October 2026.

In short: M3M Jacob & Co Noida is a branded high-rise project in Sector 97, on the Noida-Greater Noida Expressway, with 3, 4 and 5 BHK homes of about 2,500, 4,500 and 6,400 sq ft in four towers on about 5.82 acres. It was announced in October 2025 as the first Jacob & Co branded homes in India and is registered with UP RERA as UPRERAPRJ690055/10/2025. Portals now list it at Rs 8.13 crore to Rs 25.60 crore, about Rs 32,500 to Rs 40,000 per sq ft, with possession quoted for July 2030. One fact most listings leave out: the registered promoter is Mayfairsky Estates Pvt Ltd, and Jacob & Co lends its name under a licence. It does not build, sell or guarantee the homes.

M3M Jacob & Co Noida at a glance

Who builds M3M Jacob & Co Noida?

The name says M3M and Jacob & Co, and the paperwork says something more specific. The disclaimer on M3M's own project page states that the project is registered with UP RERA under the name "M3M J&C", that Towers 1, 2 and 3 are named M3M Jacob & Co Residences, and that Mayfairsky Estates Pvt Ltd is the promoter and developer. It adds that the word "M3M" should not be read as M3M India Pvt Ltd being the promoter or developer. The same disclaimer says the homes are not owned, developed or sold by Jacob & Co Ventures LLC or its affiliates, which licenses the name.

That is a common structure in Indian real estate: a group sets up a separate company for each project, which holds the land and signs with buyers. It is not a warning sign on its own. It does decide who you can hold to the delivery date, the specification and the defect liability, so read the agreement for sale for the promoter's name and ask whether any M3M group company guarantees it. The promoter's own UP RERA registration has been quoted as UPRERAPRM374458.

M3M Jacob and Co Noida price and price per sq ft

Square Yards' current list, read on 6 October 2026, prices the three homes as follows. These are portal figures plus charges, not an M3M price sheet.

The price has moved since launch. Earlier listings started the same 3 BHK at Rs 6.91 crore and Rs 7.75 crore, and Square Yards tracked the project's average rate rising from about Rs 31,500 per sq ft in December 2025 to about Rs 33,050 by June 2026. The October 2025 announcement gave a range of Rs 14 crore to Rs 25 crore at about Rs 35,000 per sq ft, which fits the 4 and 5 BHK homes better than the 3 BHK. The 5 BHK costs noticeably more per sq ft than the smaller homes, which usually reflects higher floors and the penthouse-style plans. Ask for the price sheet for the exact unit, with preferential location charges, parking, the club fee and GST shown separately.

For comparison, Square Yards puts Sector 97 as a whole at about Rs 31,550 per sq ft and Smartworld's ELIE SAAB tower nearby at about Rs 32,950. Max Estate 105 averages about Rs 25,900 and L&T Green Reserve about Rs 21,700. In other words, M3M Jacob & Co is priced with the other branded tower in this stretch, not far above it.

The homes, the towers and the site

The project offers three sizes: a 3 BHK of about 2,500 sq ft, a 4 BHK of about 4,500 sq ft and a 5 BHK of about 6,400 sq ft, all quoted as saleable area. Listings describe four towers of about 34 to 35 floors and 258 homes on 5.82 acres, roughly 44 homes an acre, which is low for a high-rise site. One listing gives 286 homes, and M3M's disclaimer names only Towers 1, 2 and 3 as Jacob & Co Residences. At the October 2025 announcement M3M spoke of 150 homes in phase 1 and about 100 serviced residences in phase 2, so ask which tower holds what before you choose a unit.

M3M's page lists sky lounges and a temperature-controlled pool at the top of the towers, private entertainment rooms, a wellness and spa level, and concierge and butler services. Portals add Italian and imported marble in the living areas, modular kitchens and wrap-around balconies. The top of each tower carries a parametric crown designed by Studio Symbiosis; listings name GPM Architects as the architect partner for the buildings.

M3M Jacob and Co Noida location and address

The address is Sector 97, Noida, Uttar Pradesh, on the Noida-Greater Noida Expressway, which is about half a kilometre away. Okhla Bird Sanctuary metro station is about 2 to 4.5 km away depending on the listing, Amity University in Sector 125 is a few minutes' drive, and M3M puts Noida International Airport at Jewar about 50 minutes away. The open views that every listing mentions come from the west, where the Yamuna floodplain stays undeveloped. M3M's Noida sales gallery, M3M Experia, is in Sector 126.

M3M Jacob and Co Noida commercial: Jewel Crest Avenue

Next door in Sector 96, M3M is building M3M Jewel Crest Avenue, which it describes as five levels of shops, restaurants and leisure with about 600 ft of road frontage, linked to the residences. Portals list its shops from about Rs 2.50 crore for 500 sq ft. It is a separate purchase with its own registration, so the homes and the shops have different promoters' documents, completion dates and risks. A buyer of a flat gets a high street next to the gate; a buyer of a shop is betting on footfall from about 250 homes and the expressway.

M3M Jacob and Co Noida possession and completion date

Portals give July 2030 for possession, which matches the completion date most listings attach to the registration. One listing shows November 2032 and another December 2028. The date the promoter is bound to is the one printed on UPRERAPRJ690055, so read it on up-rera.in and make sure the same date is in your agreement for sale, with the compensation the Act provides if it slips.

Is M3M Jacob & Co Noida the same as the Gurgaon one?

No. This Sector 97 project is the registered one with a published price. The tower being marketed in Gurgaon is a separate launch in M3M's Billionaire's Block in Sector 111 on the Dwarka Expressway, of 90 larger homes of 5,600 to 7,400 sq ft, with no RERA registration or price list as of October 2026. Our page on M3M Jacob & Co Gurgaon Sector 111 sets out what is and is not on the record there. Jacob & Co's other residences are in Dubai, at Burj Binghatti Jacob & Co Residences in Business Bay.

Other branded homes in Noida

The obvious comparison is Smartworld's ELIE SAAB residences in Noida, at a similar rate per sq ft a short distance away. For the wider field, see our list of luxury apartments in Noida and of branded residences in India.

Before you book

• Read the registration. Check UPRERAPRJ690055 on up-rera.in for the promoter, the land, the number of towers and homes, and the completion date.
• Ask who signs. The agreement for sale will be with Mayfairsky Estates Pvt Ltd. Ask whether any M3M group company guarantees delivery.
• Ask which tower. Towers 1, 2 and 3 carry the Jacob & Co name; ask what the fourth is and where your unit sits.
• Get the carpet area. The 2,500, 4,500 and 6,400 sq ft figures are saleable areas; the RERA carpet area is what you can measure.
• Get the full price sheet with PLC, parking, club and GST, and the payment plan tied to construction stages. No more than 10 per cent before a registered agreement.

About the pictures on this page

The pictures on this page are renders of the project. One of them, a tower crowned by a large watch dial, is the crown Studio Symbiosis designed for these towers, and its credit is on the picture. All of them are artist's impressions of a building under construction, not photographs of it.

Pros

• Registered with UP RERA, with a number and a promoter on record
• Large homes of 2,500 to 6,400 sq ft on a low-density 5.82-acre site
• Direct on the Noida-Greater Noida Expressway, close to Amity and the metro
• The only Jacob & Co branded homes in India with a registration behind them
• Open views west over the Yamuna floodplain

Cons

• The promoter is Mayfairsky Estates Pvt Ltd, not M3M India; check who signs and who guarantees
• Jacob & Co does not build or sell the homes; the name is licensed
• About Rs 32,500 to Rs 40,000 per sq ft, near the top of Noida's market
• Possession dates differ across sources, from 2028 to 2032
• Unit counts differ (258 or 286), and the fourth tower is not named

Our view

A registered, real project with a brand on a licence. The homes are large, the site is low-density and the expressway location is as good as Noida gets for this budget. What a buyer has to keep straight is who is selling: the promoter on the registration is Mayfairsky Estates Pvt Ltd, and Jacob & Co does not build, sell or guarantee anything. At about Rs 32,500 a sq ft for the 3 BHK, it is priced with Noida's other branded tower, Smartworld's ELIE SAAB, so the choice between them comes down to the plan, the floor and the promoter's paperwork. Send us the size you want and we will get you the current price sheet.

Frequently asked questions

What is M3M Jacob & Co Noida?

A branded high-rise project in Sector 97, Noida, beside the Noida-Greater Noida Expressway, with 3, 4 and 5 BHK homes of about 2,500 to 6,400 sq ft. It was announced in October 2025 as the first Jacob & Co branded homes in India and is registered with UP RERA as UPRERAPRJ690055/10/2025, under the project name 'M3M J&C'.

Who is the developer of M3M Jacob and Co Noida?

The registered promoter and developer is Mayfairsky Estates Pvt Ltd, according to the disclaimer on M3M's own project page, which also says the word 'M3M' should not be read as M3M India Pvt Ltd being the promoter. Jacob & Co does not own, develop or sell the homes; its name is used under a licence from Jacob & Co Ventures LLC. The agreement for sale, the RERA obligations and the delivery date sit with Mayfairsky Estates.

What is the M3M Jacob and Co Noida price?

Square Yards lists the 3 BHK of 2,500 sq ft at Rs 8.13 crore, the 4 BHK of 4,500 sq ft at Rs 15.07 crore and the 5 BHK of 6,400 sq ft at Rs 25.60 crore, plus charges. Earlier listings started at Rs 6.91 crore and Rs 7.75 crore for the same 3 BHK, and the October 2025 announcement spoke of Rs 14 crore to Rs 25 crore. Ask for the current price sheet with PLC, parking, club and GST shown separately.

What is the M3M Jacob and Co price per sq ft?

About Rs 32,500 per sq ft for the 3 BHK, Rs 33,500 for the 4 BHK and Rs 40,000 for the 5 BHK on the current portal list, which averages about Rs 33,050 per sq ft. Square Yards tracked that average rising from about Rs 31,500 in December 2025, against about Rs 31,550 for Sector 97 as a whole.

What is the M3M Jacob and Co RERA number?

UPRERAPRJ690055/10/2025, registered with the Uttar Pradesh Real Estate Regulatory Authority in October 2025 under the project name 'M3M J&C'. The promoter's own registration has been quoted as UPRERAPRM374458. Read the certificate on up-rera.in for the promoter, land, tower count and completion date before you pay more than 10 per cent.

What is the M3M Jacob and Co Noida possession date?

Portals give July 2030 as the possession date, which matches the completion date most listings attach to the registration; one listing shows November 2032 and another December 2028. The registered completion date on UPRERAPRJ690055 is the one the promoter is bound to, so read it there and write it into your agreement.

What is the M3M Jacob and Co Noida launch date?

M3M announced the project in October 2025, with Jacob Arabo, the brand's founder, at the event; Business Standard reported it on 16 October. Its UP RERA number carries the October 2025 date, and listing pages give 3 October 2025 as the launch date.

Where is M3M Jacob and Co Noida? What is the address and location?

Sector 97, Noida, Uttar Pradesh, on the Noida-Greater Noida Expressway, which is about half a kilometre away. Okhla Bird Sanctuary metro station is about 2 to 4.5 km away on different listings, Amity University in Sector 125 a few minutes' drive, and M3M puts Noida International Airport at Jewar about 50 minutes away. The Yamuna floodplain lies to the west, which is where the open views come from.

What is the M3M Jacob and Co land area?

About 5.82 acres on listings, and 'about six acres' in the October 2025 announcement. With 258 homes on 5.82 acres, that is roughly 44 homes an acre.

How many towers and homes does M3M Jacob & Co Noida have?

Listings describe four towers of about 34 to 35 floors and 258 homes; one gives 286. M3M's disclaimer names Towers 1, 2 and 3 as M3M Jacob & Co Residences, so ask what the fourth tower is. The launch announcement spoke of 150 homes in phase 1 and about 100 serviced residences in phase 2.

Is the M3M Jacob and Co Noida floor plan or brochure PDF available?

M3M offers the brochure on its project page after an enquiry, and portals show plans for the 2,500, 4,500 and 6,400 sq ft homes. A brochure PDF that comes from a broker may be an early version; ask for the RERA-filed floor plan with carpet, balcony and saleable areas for the exact unit.

Who is the M3M Jacob and Co Noida architect?

Studio Symbiosis, a Delhi-NCR and London design studio, designed the parametric crown at the top of the towers. Listings name GPM Architects as the architect partner for the buildings.

What is M3M Jacob and Co Noida commercial, or Jewel Crest?

M3M Jewel Crest Avenue, a separate retail and lifestyle building next door in Sector 96 that M3M describes as five levels of shops, restaurants and leisure with about 600 ft of road frontage. Portals list its shops from about Rs 2.50 crore for 500 sq ft. It is a different purchase from the homes, with its own registration.

Is M3M Jacob & Co Noida the same as M3M Jacob & Co Gurgaon?

No. Noida's Sector 97 project is the registered, announced one. The Sector 111 Gurgaon tower is a separate launch in M3M's Billionaire's Block on the Dwarka Expressway, of 90 larger homes, with no RERA registration or price list as of October 2026.

Which M3M project in Noida is near Amity?

Jacob & Co Residences in Sector 97 and M3M Jewel Crest Avenue in Sector 96 sit a few minutes from Amity University in Sector 125, along the Noida-Greater Noida Expressway. M3M's other Noida project, The Cullinan, is in Sector 94, nearer the DND end.